A Mascot Ideation for BreadTalk's Signature Floss Bun

"Song Song" is an exciting mascot concept designed to capture the essence of BreadTalk's iconic signature floss bun. This adorable and adventurous character embodies the deliciousness and creativity that BreadTalk is known for. With its friendly demeanor and insatiable curiosity, Song Songencourages customers to embark on a culinary journey and explore the diverse range of flavors found within the floss bun offerings.

Song Song's Appearance: Flossy is a charming anthropomorphic character with a bun-like body that incorporates the various ingredients of BreadTalk's floss buns. Its "hair" is made of vibrant and colorful flossy toppings, representing the distinct flavors available.

Benefits:

Brand Engagement: Flossy serves as a relatable and memorable character that enhances customer engagement, fostering a deeper connection between consumers and the BreadTalk brand.